Andrew
Kimberley has been appointed Head of Digital Strategy and Innovation at
Latitude Digital Marketing, a Callcredit company. In a newly created
role, Andrew join’s the leadership team of Callcredit’s Marketing
Solutions division from MoneySuperMarket.com, reporting to Managing
Director, Will Lowe. Kimberley
will be responsible for leading the ongoing development of Latitude’s
digital capabilities across search, social, display and conversion,
leveraging Callcredit’s and its clients’ data assets to improve
performance.
Kimberley
joins Latitude following a successful nine-year career at
MoneySuperMarket.com where he was Head of Digital Operations. He was
responsible for developing MoneySuperMarket.com’s award-winning
capabilities across all digital channels including how they leveraged
their own customer data and measured and attributed the impact of
activity across channels.
Commenting
on the appointment Will Lowe, Managing Director, Marketing Solutions,
Callcredit said, “I’m delighted to welcome Andrew to the business. His
experience of leveraging data across all digital channels at
MoneySuperMarket.com and developing advanced attribution models will be
valuable as we establish the Callcredit Identity Network, allowing us to
bridge our and our client’s data into digital channels to drive
performance with greater transparency.”
Kimberley
said, “I’m excited to be moving into a fantastic business like Latitude
and Callcredit. They’re doing some great work around leveraging data to
improve marketing performance; I’m looking forward to being part of
that and helping drive Latitude’s performance to a new level for our
clients.”
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