Homeware
retailer Dunelm selected Tryzens, a leading systems integrator in the
retail sector, to provide a multi-channel online sales platform in order
to support Dunelm’s considerable online growth. Founded in 1979,
Dunelm has grown from a
single family-run business to over 154 stores nationwide, with its
website gaining increasing traffic. The company was seeking an agile and
scalable eCommerce platform to support its online store’s growth in the
future.
Chris
Shaw, CIO of Dunelm, stated: “Between 2012-13, our online store doubled
in traffic and transactions. To meet the increased demands placed on
our eCommerce platform, we undertook a review of our architecture and
ways of working, realising that we needed to overhaul our old system.
When selecting our service provider, we wanted a true partnership with a
company that could demonstrate an excellent track record in eCommerce
retail. Crucially, this involved a focus on ‘Simply Value for Money’,
our commitment of quality to our customers. What our customers expect
from us, we expect from our partners and providers.”
Tryzens
re-platformed the retailer on IBM WebSphere Commerce v7.6, integrating
in-house back-end systems and third party providers through IBM
Integration Bus (middleware). The platform also includes a bespoke Order
Management Solution developed by Tryzens, providing Dunelm with greater
ability to service its online customers’ needs efficiently. Also
integrated are SAP and PIM systems. Tryzens designed this new platform
to be flexible, enabling Dunelm to improve its capability in areas
ranging from additional delivery options through to the control of its
front-end designs.
Chris
Shaw continued: “Tryzens proved to be the best choice for an eCommerce
partner. Recognising our business objectives, values and challenges,
Tryzens has delivered a platform to support the continued growth of our
online business.”
Tryzens
provided close consultancy to support Dunelm’s re-platforming process,
including planning, analysis, design, build, implementation and
programme management. Dan
Fountain, eCommerce Delivery Director, Tryzens added: “We designed
Dunelm’s eCommerce platform to be responsive to multiple devices,
creating a seamless customer experience through an adaptive design and
tailored delivery options. The new platform redefines Dunelm’s online
business processes, through strong integration to key systems and
support for customers across multiple channels. We’re proud to have
worked with Dunelm on re-platforming their online business and we’re
excited to see it live.”
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