ASOS has launched new apps for iPhone, iPad and Android for the Chinese market. Developed by Red Ant, the apps are fully transactional with Alipay supporting payments. Features include social sharing as well as wishlists. ASOS’ general manager for China, Daniel Jenks, commented “ASOS is dedicated to delivering the best possible experience to our customers in China. The launch of our apps, backed by Red Ant’s expertise, is a significant step towards ensuring that they receive a high quality, mobile-first service.”
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