Fitted bedroom supplier Sharps has invested £2 million in an omni-channel campaign to generate appointments and sales. The “Created with You” campaign includes two 30 second TV ads launching in prime spots on ITV, Channel 4, Channel 5 and satellite, on Christmas Eve. The campaign will also include content marketing with three new branded content videos which Sharps will use on its social channels and in a section of its website. It will be further boosted with print ads in national and regional newspapers and consumer titles together with digital and social media advertising. The campaign has been developed by The Market Creative.
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