With 500-plus clients worldwide across a number of key sectors, Adestra has experienced annual double-digit revenue growth for more than a decade. Earlier this year it announced the opening of its U.S. operations in Dallas and New York, the immediate success of which was a significant factor in Adestra’s decision to partner with BGF.
“This is a very exciting time for our business,” said Henry Hyder-Smith, co-founder and CEO of Adestra. “Email is experiencing a fantastic and well-founded resurgence as the cornerstone of a brand’s digital communications strategy. As a result, we’ve seen an enormous amount of high-profile acquisitions and consolidations in our industry, but those moves have also created a real void in the market – one that Adestra is poised to fill.”
Adestra will use the investment to expand its U.S.-based team and provide them with the infrastructure they need to support rapidly growing demand for the company’s unique value proposition in the market. The investment was managed for BGF by James Austin, Sarah Ledwidge, Dan Tapson and Erin Hallock. As part of the deal, BGF Investor James Austin also will join the Board of Adestra. To date, BGF has invested close to GBP650m from its GBP2.5bn investment pool, including more than GBP130m in the UK’s technology, media and telecommunications (TMT) sector. Adestra was advised by the Media & Technology team at Livingstone.
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