Anatwine has recruited Paul Rosengard to head its newly opened office in New York. Rosengard comes to the role having previously held leadership positions as Division President, Li & Fung USA, Group President at Perry Ellis International and, most recently, CEO of Boston Traders. Since its foundation in 2014, Anatwine has seen dramatic growth worldwide and boasts a year on year revenue growth of 421 per cent. The New York City office is its first international office beyond its UK headquarters.
Mr. Rosengard commented, “Omnichannel shopping has meant that the quality of the overall customer experience, from online product availability to delivery, now dictates success or failure in online fashion retail. The seamless way in which Anatwine connects brands and retailers, allowing them to deliver the perfect stock mix to their customers, is nothing short of transformational and as a platform, a service and a network, it is the ultimate retail engine. I couldn’t be more excited than to place the next phase of my career at the burgeoning intersection of technology and fashion. And I look forward to working with Anatwine’s global sales director Matthew Purt and to building a US team to launch this exciting online fashion network here in the U.S.”
Share