Halfords annual sales for the year to 1st April were reported as reaching £1.02 billion, an increase of 1.7 per cent over the previous year with pre-tax profit of £97.8 million. During the year eCommerce had grown by 1.4 per cent to represent 12.1 per cent of total retail sales with some 90 per cent of online orders “delivered” via Click & Collect from the retailer’s 462 stores. Onward development includes adoption of personalised email campaigns. The retailer has collected over one million email addresses via the use of eReceipts and can now match 15 per cent of its otherwise anonymous retail sales to its online customer database. Further investment will be made in POS over the coming year as the business works to leverage the benefits of single customer view.
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