Spreadsheet has promoted Hugo Smoter to the newly-created position of chief commercial officer (CCO) from Head of Global Marketing. He takes on the overall responsibility for the European and North American commercial sector as the company sets its sights on further growth. In this new role, Hugo will be responsible for the commercial strategy and for developing the commercial teams to achieve the overall corporate goals. This will involve building on the company’s three core areas: Spreadshirt’s own and external marketplaces (e.g. Amazon and eBay), partner and white-label shops, and create-your-own. Hugo will be in charge of growing Spreadshirt’s long and short-term commercial success and market share. He will be based at the company’s Boston, USA office.
“As CCO, my focus will be on continuing to build on our customer-centric approach and ensuring that the company’s marketing, product development and service units are aligned to our customers’ and partners’ needs.” explains Smoter.
“Spreadshirt is growing and taking a market-lead in the three models of allowing people to create, sell and buy ideas using print-on-demand marketplaces, ecommerce shop systems and create-your-own tools. In the next few months we will be accelerating the business with exciting product releases, and more globalisation of our services.” says Philip Rooke, CEO.
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