Equistone Partners Europe has acquired a majority stake in TriStyle Mode GmbH. Together with the company’s management, the mid-market focused private equity firm is buying all the shares in the business. The selling shareholders are Primondo Speciality Group GmbH and Wirth Beteiligungs GmbH.
TriStyle Mode focuses on the over 45 audience via its Peter Hahn and Madeleine Mode womenswear brands. It targets customers in Germany, Austria, Switzerland, the Netherlands, Franc and the UK via catalogues, eCommerce and retail stores. Peter Hahn has operated for over 50 years and focuses on quality men’s and womenswear, with a mix of its own label and other high ticket brands including Basler, Escada and Windsor. Madeleine Mode sells its own exclusive own-label brand for women including fashion, shoes, accessories, lingerie and home textiles.
Michael Bork, managing director, Equistone commented “The market-leading proposition of the TriStyle Group companies in female fashion for the over 45s was a crucial factor in making this investment. We have clear growth plans for Peter Hahn and Madeleine Mode through an expansion of their customer base, accelerated growth in eCommerce and further integration of the existing sales channels. In addition, it is our aim to acquire more companies in order to strengthen the company’s market position.”
“As the management of this business, we chose to invest because we believe in the potential of the business’s target demographic of customers over the age of 45. Equistone is a financially strong partner, and together we will be able to capitalise on the significant market opportunities,” commented TriStyle director Thomas Hetmann,
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