Established mail order and etailer Joe Browns will be showcasing its new limited-edition footwear and handbags collection this season at Pure. The brand has entered into a collaboration with footwear supplier JBI Footwear to offer the collection on a wholesale basis to retailers across the UK.
The collaboration will start with a limited-edition 12-piece collection for SS17, featuring vintage-style shoes with a modern twist and a range of co-ordinating handbags. The AW17 collection meanwhile features a range of embellishments and elaborate fabrics designed in line with Joe Browns’ quirky and distinctive identity.
MD and founder of Joe Browns, Simon Brown, said: “JBI spotted a gap in the market and approached us as they felt our brand could support their ideas. After working successfully with JBI for many years it just felt right. We pride ourselves on providing comfort and quality with unique elegant detailing you won’t find anywhere else and this collection does this in abundance. It’s guaranteed to make any outfit that little bit more special.”
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