Amazon is testing its own label lingerie and athleisure brand in the UK and Europe ahead of the launch of wider ranges in the Autumn. Iris and Lilly has a range of 118 lines with pricing from £1.99 to £21.99, including cropped leggings and sports tops. The category killing business has also been awarded a US patent for an on-demand clothing manufacturing system in order to have the capability of producing clothing to order.
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