On 27 July 2017 QVC UK sold nearly 50,000 pillows in just that one day. The first retailer to launch the Silentnight Pure Cotton range – with the pillows being exclusive to QVC – customers were clamouring to experience the range before anyone else as over 9,500 pairs were sold on advanced order due to the initial stock selling out by 4pm. Priced at just £17.98 (zero P&P) as part of QVC’s famed TSV (Today’s Special Value), the pair of pillows have a two-year guarantee.
David Johnstone, National Account Controller for the Silentnight Group, commented: “We are thrilled with the success of our Silentnight TSV. This is the first big show where Silentnight pillows have been in the spotlight and we are delighted that customers have engaged with the product and the brand. This is the highest volume of Silentnight pillows we have sold within 24 hours! We are very much looking forward to further success in the near future.”
With a 100% cotton percale cover and an anti-allergy, silk-like hollow fibre filling, the pillows are washable up to a temperature of 40°C.
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