Supergroup has reported an increase of more than 25 per cent in total revenues for the half year to 28 October. It saw 34.1 per cent increase in its wholesale revenues and 31.6 per cent growth in online sales. The total of £756.3 million generated during the period was boosted by new product introductions, including the Superdry Sport range. CEO Euan Sutherland said “Our growth has further diversified the brand, both geographically and across channels, which serves to insulate the business from trading conditions in any single market.”
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