Smiggle chooses The Ilac Centre for its second Irish store

Australian stationery chain, Smiggle is to open its second Irish store in Dublin city’s Ilac Centre, following its debut in Ireland at Dundrum Town Centre earlier this year. Since opening its first store in the UK three years ago, Smiggle has enjoyed rapid expansion, now with 90 stores across the country. Following the opening at Dundrum, which was Smiggle’s most successful launch globally, the brand plans to rollout as many as 20 stores in Ireland over the next three years.The new 868 sq ft store is due to open on 1st December, and will offer shoppers its full range of stationery focused on bold colour, quirky graphics, good value and innovation.