Fortnum & Mason adopts Rant and Rave

Fortnum & Mason is to implement Rant & Rave’s customer feedback solution across its store and online channels to enable the brand to capture customer sentiment. The Fast Feedback solution brings full visibility of customer engagement to all levels of the business: from store managers and the customer service team accessing data via a dashboard through to the executive team receiving feedback in real time.

Zia Zareem-Slade, customer experience director at Fortnum & Mason said “A quality experience and service is synonymous with the Fortnum & Mason brand and as such, understanding how customers feel about us is a key priority. With a discerning  customer base it is vital we know what we’re doing well ans what we could be doing better – and most importantly in real-time.”