On Sunday 7 January 2018, QVC sold 4,247 Sealy mattresses in just 24 hours. Over 2,000 of the Posturepedic Gel Supreme 1400 Springs Pillowtop Mattresses were bought with the Sealy Divan Bed, as part of QVC’s TSV (Today’s Special Value)
QVC customers were able to purchase the bed and mattress in a choice of three colours and four different sizes, with prices ranging from £684 to £996 for the Mattress and Divan Bed while the mattress on its own was from £465 to £690.
Steve Freeman, Managing Director of Silentnight Group, commented: “We have been working with QVC for a number of years and have developed a very successful partnership. History has proven that the Sealy brand resonates exceptionally well with the QVC shopper and the latest event broke all previous sales records. With consumer shopping habits changing and becoming more reliant on shopping from the comfort of their own home, Consumers are looking for brands which give them total reassurance, confidence in purchase and that they can trust – it is clear Sealy, in partnership with QVC, fits that bill admirably.”
QVC UK offered a ‘white glove’ service for every order allowing customers to dispose of their old bed and be confident that their new purchase would be set up and packaging disposed of for them.
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