Kooomo, the omnichannel cloud commerce platform is working with Morrisons to launch its clothing brand Nutmeg online. The agreement will see Kooomo undertake management of Nutmeg’s entire digital operations – providing both the platform and the consulting services to take care of operations: from e-store management and merchandising through to SEO and social media marketing.
This will enable customers to purchase Nutmeg clothing online, click and collect in-store and receive rewards online through the Morrisons loyalty programme. Launching in September, the site will feel like Nutmeg and Kooomo will provide the infrastructure so that customers can view and buy from the complete range.
Kooomo said: “Taking a fashion brand online is an important step for any retailer, given that fashion is dominating Click and Collect revenues of £10bn and growing at over 50 per cent in the UK market. Despite the compelling business case, still only half of the top UK retailers have implemented Click and Collect. We look forward to driving market adoption and delivering increased sales through a seamless solution for customers to buy the popular Nutmeg clothing range anywhere, through any device and connecting all 491 stores.”
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