Sports Direct increases its stake in Debenhams


Mike Ashley’s Sports Direct has added further Debenhams shares to its portfolio bringing its stake to 29.7 per cent, mere points away from the 30 per cent it needs to mount a formal takeover. Debenhams experienced a drop in like for like sales of 2.6 per cent over the Christmas season despite its new strategy ‘Debenhams Redesigned’ and is working hard to introduce new
offerings to entice customers back. One such initiative is a partnership with Maisons du Monde, a French home accessories business, which will see the opening of new departments in an initial three of its stores.

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