Amazon has entered the women’s occasion wear market with the launch of its Truth & Fable fashion label. Its first range has launched for spring/summer and includes 28 dresses, suits and separates. The new brand joins Amazon stable mates Find and Iris & Lily.
“Trust and Fable is fun, elegant and confident,” commented Amazon Fashion private brands VP Frances Russell. “We want to provide our customers with a beautifully designed, affordable outfit that will make them feel great at any occasion.”
Pricing ranges from £34 to £135.
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