H&M which already operates chain of 400 stores in China as well as a website is to step up its activity in the country by extending its collaboration with Alibaba. It launched its Monki brand on Tmall and this will now be joined with the launch of both H&M and H&M home on the platform. The retailer is also understood to be in discussions to launch its other brands on Tmall.
Country manager for H&M Greater China Magnus Olsson said “We a very happy to extend our collaboration with Alibaba by launching H&M and H&M Home on Tmall. Starting this week, H&M will be even more accessible for customers in mainland China by complementing our existing physical stores and digital store.”
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