Fragrance Direct has launched a native shopping app built on the Poq app commerce platform. This complements the new Fragrance Direct website which was re-platformed earlier this year to Salesforce Commerce Cloud.
Rick Jowle, CEO, Fragrance Direct said: “We’ve seen a huge shift towards mobile customer behaviour, not just in sessions but in revenue as well. We felt that producing an app would make sure we could give our mobile users a more optimised experience, that was quicker and more streamlined than our current mobile site.” The Saas model offered by Poq was a key selling point.
“We were interested in working with a company that’s constantly evolving and developing new technologies that we can benefit from,” sais Rick. “Poq’s SaaS model allows us to launch an app very quickly and keep up with development changes and bug fixes, etc. without having a huge in-house team to manage it from the outset.”
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