Superdry has recruited Brigitte Danielmeyer as its chief product officer. The new role reports directly to CEO Euan Sutherland. Danielmeyer joins from Tommy Hilfiger where she was global head of womenswear, having previously held senior posts with Esprit and Liebeskind Berlin.
She joins as the brand is poised to launch Superdry Preview, a series of new limited edition collection for younger fashion conscious consumers. Each collection will go from design to delivery to consumers online and in store in six weeks and will be promoted via an integrated social media campaign.
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