Budd, a London-based heritage shirtmaker, has chosen Redbox Digital to implement an omnichannel shopping experience for its customers in the UK and to support its global expansion plans into the USA and China.
The new omnichannel platform will see the heritage shirtmaker upgrade from Magento 1 to Magento Commerce and Magento Business Intelligence, integrating a WordPress blog solution and running Ebizmarts’ point of sale.
Sean Reilly, head of eCommerce at Budd, said: “Having previously been on Magento 1, we wanted to upgrade to the new platform to take advantage of the latest technologies, speed and performance benefits, improvements in security and access to 3rd party extensions. Magento Commerce also gives us the broadest native toolset available.”
Magento’s Business Intelligence platform will be used by Budd for data warehousing: bringing together various data sources into one single view for the different business functions of the brand.
The blog, which has been tailored for Budd’s requirements, gives the luxury shirtmaker’s marketing team control over the content using its page building tools and visibility on how customers interact with the brand online.
Annie White, Budd’s head of marketing, said: “For a luxury brand like ours, building relationships with customers through content is critical. The new eCommerce solution enables us to be more connected to our customers; helping us understand what content inspires, engages and informs them.”
Redbox Digital will integrate Ebizmarts’ Point of Sale solution to enable customer orders to funnel through its ERP system for manufacture and distribution. Safecharge, Budd’s paymenttech gateway, will allow the luxury shirtmaker to take payments from more than 150 global payment systems, including WeChat Pay and Alipay, allowing the company to gain a foothold in newer markets.
In choosing Redbox Digital as its commerce implementation partner, Budd underwent a rigorous RFP process involving six other Magento agencies. Sean said: “Redbox had just acquired Lewis Commerce and for us, the combination of Redbox’s technical expertise and Lewis’ high-end design experience was exactly what we were looking for.
“Redbox had done successful migration and heavy integrations for larger and more complex businesses and we wanted a partner who could help us achieve our long-term global aspirations. We were also really impressed by Lewis’ approach to design and understanding of the luxury sector,” he said.
Looking to the future, the next phase for Budd is to improve the experience and technology capability behind its made-to-measure service so that its customers can design and customise the shirt they want and see how it looks immediately.
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