Harts of Stur has its seen mobile revenue jump by over a third following the launch of its new eCommerce site. The 100 year old cookware and homeware specialist was one of the first retail businesses to sell online in 1995. It reported a 36 per cent increase over eight weeks compared to the same period last year, alongside a 28 per cent rise in transactions via mobile. The retailer has also seen mobile conversion rates rise by almost 4 per cent.
Harts of Stur is working with eCommerce specialist Gene to completely rebuild its online experience, improving the shopping journey and navigation. It is also implementing new ‘checkoutless’ payment technologies Apple Pay and Paypal Express, which appear before the checkout page to allow customers to complete their purchases much faster.
“Our store offers a high level of customer service alongside a vast range of products, and we wanted to translate this shopping experience on our new website,” said Graham Hart, eCommerce director at Harts of Stur. “We’ve reimagined our online store for today’s customer, offering a clean and inspiring experience followed by a streamlined checkout across all devices.”
HartsofStur.com now features an intelligent search function, while faster site load times allow for a smoother shopping trip. Product recommendations are due to be added.
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