Redbox Digital has partnered with Latest In Beauty the UK’s fastest-growing beauty sampling & subscription-based service to deliver a new, online shopping experience for its ever-expanding customer base. The new eCommerce site will see Latest in Beauty upgrade to the latest version of Magento’s cloud-based platform, Magento Commerce. This is expected to bring vast efficiency improvements and will allow Latest in Beauty the flexibility and scope to create unique, differentiated branded experiences.
Latest in Beauty’s managing director, Charlotte Ashton, said: “Our business has grown significantly over the last few years. We reached a point where we needed external support to meet our strategic, business objectives and unlock growth opportunities.”
“We wanted to upgrade to the latest version of Magento Commerce and take advantage of the newest feature set and innovation to improve user experience and build loyalty,” Latest in Beauty’s eCommerce and marketing director, Dean Smith, said.“We had worked with them (Redbox) in the past: they had implemented our first eCommerce site on Magento and supported the launch of a white label beauty box business with Mail’s YOU Magazine.”
The new version of the platform will launch in February. The beauty sampling company has big plans for the future. This year, it will launch a ‘refer-a-friend’ program and is also exploring gifting options, something Charlotte says customers have been requesting.
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