Everton Football Club has extended its relationship with Fanatics, the licensed merchandise specialist which began life as Kitbag, and operates Everton FC’s two retail outlets and its online store. The arrangement will also support Everton FC’s move to Bramley-Moore Dock where a new destination store will be developed. Via Fanatics the club will also benefit from greater international exposure, enabling fans spread around the globe to buy its branded range. This revolves around Fanatics’ vertical manufacturing model which combines its retail technology platform with an agile supply chain and on-demand manufacturing to facilitate the availability of a wider range of merchandise.
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