Harrods has entered into an agreement with Farfetch in which it will use Farfetch’s white-label offering to support its eCommerce operations. Harrods will continue to operate and manage its trading on its newly platformed site, as well as its marketing and creative.
“Harrods has been providing customers with the highest levels of service for over 170 years and has invested relentlessly in delivering this service level across every touchpoint of the business. Partnering with Farfetch Black & White Solutions allows Harrods to work with the market leader in eCommerce technology to deliver a seamless service online which will continue to feel instantly and unmistakably Harrods,” said Michael Ward, managing director, Harrods.
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