Halfords has confirmed the appointment of Emma Mead as its new digital director. Mead started in her new role at the beginning of this month, joining from Holland & Barrett where she held the position of group omnichannel director. Halfords is poised to replatform its website from IBM to Salesforce Commerce Cloud with the support of Astound Commerce in a move to bring together its Halfords retail and Autocentres operations onto a single platform.
Halfords incumbent digital director Matthew Gratze will stay with the business until the end of September prior to moving on.
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