Boohoo has advised the market that it expects its full year sales will be between 33 per cent and 38 per cent up this year, rather than the 25 per cent to 30 per cent it had previously forecast. This means that its full year sales will be over £1bn and possibly as high as £1.2bn, up from £856.9m last year. The rise in its share price means that the business, which owns Pretty Little Thing Nasty Gal as well as the more recently acquired Karen Millen and Coast brands, is now worth £3.3bn, some 50 per cent more than ASOS.
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