Sainsbury’s has enlisted the agency used by Argos, Organic, to analyse its TU site’s SEO performance and implement a new strategy for the site’s growth. TU has had its own website since 2015 and it is understood that it generates some £1bn to the group’s annual sales. TU has already begun to be stocked by Argos which offers next day click & collect, from the 1100 Sainsbury’s and Argos click & collect points, for orders placed by 2pm.
The move follows the appointment of Clodagh Moriarty as group digital officer working across Sainsbury’s, Argos, Sainsbury’s Bank and Nectar.
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