Online flower retailer, Serenata Flowers, has unveiled it’s rebrand, designed to illustrate the joy of sending and receiving flowers whilst driving the brand’s ambitious growth plans forward. Having commenced with Business of Flowers, which revealed that millennials are leading the demand for online flower consumption. As such, its new identity has been styled around a palette of fresh, vibrant colours, contemporary fonts and stunning photography.
London-based branding and design agency, Identica, was appointed to create the fresh, new look for the florist, positioning the flowers as the stars of the show and evoking the emotions of giving and receiving flowers under the tagline ‘happiness delivered’.
The refreshed branding offers a completely fresh visual identity, including a more refined logo, revamped website design and contemporary lifestyle photography depicting the blooms in a series of home settings. Customers can also now enjoy innovative, new packaging options that offer an even better unboxing experience, with superior designs and a pop of Serenata’s feature blue colour when the box is opened. To accompany the new creative, the business is also launching an entire new collection of floral arrangements and bouquets at a range of price points, from everyday bouquets to luxurious, supreme collections. The new product ranges are available with free next day delivery, across the UK.
Martin Johansson, managing director at Serenata Flowers, said: “The response the new look branding has received from our customers so far has been fantastic. The stylish and more youthful designs are going down very well and we’re pleased that we’ve been able to create such a strong new look and feel whilst keeping our core values at the heart of the brand.
“The new creatives pander to the emotions of giving and receiving flowers and emphasise the quality and freshness that characterises our products. The warm response proves that our decision to undergo a complete rebrand was the right one. We’re starting the new decade as we mean to go on – vibrant, innovative and fresh.”
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