Edinburgh based online fashion marketplace Atterley.com has launched a crowdfunding campaign, aiming to raise c£500,000 for the expansion of its business. Headed by chairman Mike Welch, Atterley works with independent boutiques, offering them the opportunity to list and sell their stock to customers in the UK and overseas. It currently has some 250 retailers using its channel and features over 2700 brands on its site.
Mike Welch said: “The retail world will change forever post-Covid-19, and retailers will be forced to adapt to fast-changing consumer buying trends. Our investment plan is focused on ensuring that Atterley and our partner boutiques are long-term winners as the market evolves. He added: “Market conditions are going to increasingly suit industry players like Atterley and we can see a situation where there is less competition when the current shakedown stabilises.”
Atterley’s boutique owning partners fulfil all customer orders themselves which means that they can operate safely with a single person handling the packing and despatch during a period in which the actual stores are closed to the public.
The IP for Atterley was acquired By Mike Welch from its administrators KPMG in 2016, following which the business secured investment from PDS Multinational Group. Welch is best known for the development of Blackcircles.com the online tyre retailer which he sold to Michelin in 2015.
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