Hobbycraft has posted annual sales to February 16th of £193.6 million which was an increase of 8.9 per cent. eCommerce sales had grown by 19 per cent during the period and the business had opened five new stores.
The craft product specialist enjoyed even stronger demand during lockdown as parents sought products to keep their children occupied. Online sales rose by 200 per cent on a like-for-like basis with its Zoom based demonstrations attracting 15 million customers.
“We are pleased with our performance and how our offer improved again over the past year. we continue to executive our strategy with improvements in product ranges supporting multichannel growth,” said Dominic Jordan, Hobbycraft’s CEO.”Our resolute focus on the strategy will see us bring further product innovation and inspiration, a new approach to online demonstrations and workshops. new stores and further investment in our eCommerce platform to support future growth.”
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