Branded payments provider Blackhawk Network has announced that it has completed the acquisition of Intelligent Card Solutions Limited, a provider of original content solutions in the gift card mall and prepaid card loyalty and reward programmes.
Blackhawk said the acquisition broadens the company’s core services across its gift card offering, including the introduction of the ICS range of choice products into its wider portfolio. Other key offerings include cashback rewards and the ‘my school fund’, which supports schools using card-linked rewards to boost their school budgets.
Matt Howe, managing director EMEA at Blackhawk Network said: “We are pleased to bring the ICS team into the business including some familiar faces. The business aligns with our core product offering across both our Incentive and Commerce divisions and we are looking forward to working with the team and their partners in integrating them into the Blackhawk Network family.”
Vikki Zelkin, senior director at ICS said: “Myself and the team at ICS are excited to become part of Blackhawk Network as one of the real leaders in our industry. The work that we have been doing over the past 36 months in building up an exciting product and services portfolio and now being able to position these out to the wider Blackhawk Network client-base is a really exciting opportunity.”
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