Puma Private Equity has completed a €4m investment in the fast-growing athleisure brand, Ron Dorff.
Aligning Swedish functionality with French style, Ron Dorff said it looks to upgrade iconic menswear of the past. Its range includes sportswear, underwear and swimwear.
The investment by Puma Private Equity – which provides growth capital for SMEs across the UK – will provide capital to support Ron Dorff’s growth strategy and further expansion into the US over the coming years.
This geographic growth follows highly encouraging sales, notably online in 2020 despite the Covid-19 crisis, Ron Dorff says.
The brand launched its e-store, rondorff.com, in 2012 followed by the opening of its first store in Paris in 2013. The retailer now has five own-brand stores (including two in London) and a network of over 70 selected high-end wholesale partners.
Rupert West, Managing Director of Puma Private Equity, said of the investment: “Claus and his team have done a tremendous job in growing their business and positioning Ron Dorff for major international expansion. Ron Dorff is a very exciting brand with ambitious growth plans, and we are delighted to help them enter the next phase of their success. Whilst 2020 has been an extremely challenging year, Puma Private Equity has remained an active investor as we continue to uncover fantastic innovation and potential amongst UK SMEs.”
Claus Lindorff, Ron Dorff Founder and CEO added: “We are delighted to have Puma Private Equity on board not only as an investor but also as a close business partner. Their support will allow us to continue to share our passion for what we do best-providing customers with the leading premium bodywear product in the market – whilst enabling our geographic expansion over the coming years.”
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