Direct to consumer mattress seller Eve Sleep recorded sales of £25.2 million for the full year to 31st December 2020. This was 6 per cent above sales for 2019 and was boosted by a strong performance on both Black Friday and Boxing Day. The business says that its full year EBITDA losses will be c£2 million which is an 80 per cent improvement on 2019.
“Our business reset is largely complete and our growth has accelerated more quickly than we initially anticipated as a result of the shift to online and the current strength of the homewares market,” commented Cheryl Calverley, chief executive, Eve Sleep. “We have exceeded our financial expectations for 2020, which were raised twice during the year, extended our product ranges, opened new sales channels, increased brand awareness, presence and recognition, with the winning of the Which? awards, and improved the strength and resilience of our technology, logistics and operations platforms.”
The business plans to invest in its French operation in 2021 as well as continuing to build on current UK momentum.
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