Consumer products company JML has appointed Susan Aubrey-Cound and Simon Hathway as new non-executive directors to its board and promoted Kevin Dickens to group marketing director, as part of its next phase of growth plans following strong trading throughout the pandemic.
Results for the full calendar year of 2020 show that JML reported a 92 per cent uplift in direct-to-consumer revenues, including a 129 per cent increase online. Fitness, sleep, personal grooming, storage and household cleaning were particularly successful categories.
Whilst D2C sales are growing fast for JML, the company says it is driving its wholesale revenues through major retailers as well.
Susan Aubrey-Cound’s experience in eCommerce and digital technologies are expected to play a significant role in helping to support that continued D2C sales growth. She spent ten years at Marks & Spencer, working as head of marketing before being appointed executive assistant to CEO Stuart Rose and latterly director of Multichannel Development. She then joined Daily Mail Group as CEO of eCommerce, before joining the founders at Tel Aviv AI tech startup Syte to launch and scale the business.
Meanwhile, Simon Hathway has 23 years of international retail experience, including senior positions at Sainsbury’s, AS Watson and Wilko. Most recently, he was commercial and buying director at discount retailer Action, where he played a key role in expanding the company’s distribution network. JML says it plans to utilise his expertise to support its trading growth plans in the UK and internationally.
Ken Daly, CEO of JML, said: “We are absolutely delighted that Susan and Simon are joining us. They are well-respected figures in the retail industry and their appointments reflect our commitment to continued growth, equally through our eCommerce business and together with our wholesale network, both in the UK and internationally.”
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