Ergonomic footwear brand FitFlop has appointed former Lacoste boss Gianni Georgiades as its new chief executive, effective from 6 April.
Georgiades’ former roles include omnichannel managing director for EMEA at Deckers (UGG) and VP for Europe at Coach.
Until December last year he was CEO at Lacoste Footwear, the JV with Pentland Brands. During his tenure leading Lacoste, he oversaw the introduction of its first pro tennis shoe and helped drive the brand’s focus on product re-engineering, sustainability, and 3D technology.
Marcia Kilgore, FitFlop’s founder, said: “We can already feel the energy, enthusiasm and expertise that Gianni is bringing to the FitFlop table, and our team is looking forward to working with him, and to building on our strengths to create the world’s biggest – and of course best- wellness footwear brand.”
Georgiades added: “FitFlop has a one-of-a-kind opportunity in footwear, with the zeitgeist shifting fast toward wellness, health, alignment and balance. There is magic running through this brand’s DNA and, in a world where wellbeing has come into fast focus, quality of life starting with exceptionally engineered shoes makes a lot of sense.
“I’m really excited to work with Marcia and the team to grow this business.”
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