Leading lifestyle brand Tommy Hilfiger has appointed Alegra O’Hare as its new global chief marketing officer.
O’Hare, who will take up the role from next month, will take the lead on developing new customer engagement strategies, with a focus on ‘creating engaging and surprising brand experiences’.
The marketer has over 25 years’ experience working with global consumer brands, including Bang & Olufsen, Champion, Lee and Wrangler. Prior to her most recent role as GAP’s CMO, she was marketing lead for the Adidas Originals brand.
Avery Baker, president and chief brand officer at Tommy Hilfiger Global, said: “Alegra’s appointment is a crucial next step in this new era for Tommy Hilfiger. She will be a driving force in bringing our new brand vision to life through world-class creative, digital and omnichannel marketing strategies.
“Her deep connection to culture and proven experience in growing both relevance and business with global consumers will be a great asset. I am very excited to have Alegra join our team to play a leading role in building the next generation of Tommy fans.”
O’Hare added: “Tommy Hilfiger has always been a brand that’s ahead of the curve, and I’m excited to embark on this new journey with the team amid a drastically changed consumer landscape.
“Together, we will meet these new realities head on, with a focus on creating engaging and surprising brand experiences for all consumers, further evolving our position as world class marketers by pushing cultural and creative boundaries.”
Tommy Hilfiger is owned by PVH Corp, whose portfolio also includes Calvin Klein, Van Heusen, IZOD, ARROW, Warner’s, Olga and Geoffrey Beene brands.
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