DCK Group has announced a partnership with River Island to deliver a unique women’s jewellery range. The collection comprises 380 pieces and is available online and across River Island’s 254 stores.
The edit comprises everyday essentials including hoop earrings and layering necklaces, in addition to a trend-led collection of seasonal must-have pieces. Core to the range is delivering accessible fashion at an affordable price, which plays to DCK’s extensive end-to-end expertise in developing jewellery from concept through to production with the retailer’s customer at the centre.
“We are thrilled to have partnered with River Island to launch this range, which coincided with the reopening of non-essential retail stores across the UK,” said Lorraine Bottomley, DCK’s CEO. “We are passionate about delivering trend-led high-quality pieces at an affordable price for the customer and this collection does exactly that. We continue to see increasing demand for bespoke jewellery ranges from both UK and international retailers as jewellery and accessorizing is now essential to the fashion savvy shopper. We believe this range is bound to make River Island’s customers feel and look great as they emerge from lockdown.”
Lucy Nutter, buying director at River Island, added “We are delighted to have forged a relationship with DCK to deliver our jewellery range. DCK has unrivalled capabilities and customer understanding within the category, and together we have created a truly unique collection which we believe will really resonate with our customer base.”
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