Staffordshire-based camping and leisure products specialist Miriad Products Ltd has progressed its growth plans by purchasing Quest Leisure Products Limited.
Miriad and Quest have much in common: both Midlands-based; both suppliers to the UK’s outdoor leisure industry; and both of a similar age, with a family feel and customer-focused culture.
Quest, based in Redditch, have been in business for over 30 years. Chris and Maggie Irving started Quest from a small warehouse with a vision of being a dedicated sole supplier of many exclusive products and with the help of their dedicated staff have grown the business into a multimillion-pound business.
Chris commented: ‘’We are delighted to hand over our business to Miriad. With our three co-directors, Adam, Louise and Kevin staying with the company, we know that the future is secure for our customers and staff alike.”
Quest supplies and supports the caravan, camping, garden centre, leisure and outdoor pursuits trade sectors.
Adam Hughes, one of the Quest’s Directors for 10 years, comments: “These are exciting times to be in the staycation market and we’re delighted that Miriad have acquired our business. We have very complimentary product ranges and feel sure that our and Miriad’s customers will find much of interest in our combined offering. It’s reassuring to know that the name, premises and staff, will be kept intact.”
Miriad CEO, Penny Whitelock, says: “It’s great to add Quest to our portfolio, as we share many values, such as our customer-focus and partner-based approach to our retailers. The move will see new, national distribution opportunities for both companies, and much potential for future growth both in terms of sales, and importantly, for staff development too. We look forward to the continuation of providing excellent service to our entire retail network.”
Miriad moved to its Uttoxeter site earlier this year, significantly increasing the warehouse capabilities of their former, Derbyshire home. With this recent acquisition, the company said it is on course to achieve its 25 per cent growth ambition, by 2024. Since moving to Staffordshire Miriad has recruited 7 new heads across all aspects of the business and engaged with multiple local traders to support them with the move.
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