UK online contact lens retailer, Feel Good Contacts, has announced its partnership with omnichannel customer engagement specialist Emarsys. Equipping them with the customer engagement and data analytics tools needed to grow their already strong database of customers, the Emarsys platform will help the brand to provide customers with more personalised experiences.
Offering customers contact lenses and prescription glasses at affordable prices — up to 50 per cent cheaper than high street opticians and retailers — Feel Good Contacts has seen rapid growth in the UK, Ireland and France, and ships worldwide.
The brand’s huge online popularity, combined with a desire to reach the end goal of increased sales and revenue quicker, meant Feed Good Contacts outgrew its existing email service provider. Ultimately, the desire to grow while improving customer satisfaction and retention led to the switch to personalisation experts Emarsys.
Since the platform’s implementation 4 months ago, Feel Good Contacts has already seen how Emarsys’s technology can accelerate business outcomes. Providing the tools to enable next-level, flexible personalisation in email marketing, the company has seen unsubscribe rates progressively decrease. Satisfied customers are also responding well to the new individualised offers and improved communications they receive, providing direct and positive feedback about the change.
Nimesh Shah, marketing director at Feel Good Contacts, said: “There are absolutely no negatives to our partnership with Emarsys. The uncomplicated functionality and impressive capabilities of the platform made the decision to switch Email Service Provider (ESP) easy.
“We are also provided with unparalleled support and specialist advice from the friendly and expert team at Emarsys. This has already been more beneficial to the business than we could have imagined. We look forward to a long and harmonious working relationship.”
Sara Richter, CMO at Emarsys, added: “The success of Feel Good Contacts in their market is impressive – and our collaboration will help them to reach the next level.
“Working closely with Emarsys, the company is using our data-led approach to significantly improve personalisation and omnichannel digital marketing. Our partnership will allow the brand to boost customer satisfaction, inspire loyalty, and ultimately achieve its business outcomes faster.”
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