Inkpact, is a CRM tool that connects brands with their customers, through a tribe of remote, home working scribes. Inkpact crafts personalised, hand-written marketing material that has proven to drive sales for global brands and put a smile on their customers faces. A change in their business model during the pandemic has led to faster growth for both them and their clients and an army of happy workers.
In a year when the world lost human connection, Inkpact has helped global brands put it right back into the transactional experience. Inkpact have proven that thinking human to human can bring huge success for businesses. Identity is something we have all seen from brands on social media, trying to appear more personal and friendly. However, personalisation within traditional communication channels has never been done on this scale, with such impact.
Providing an alternative to hundreds of emails – that more often than not end up in the junk folder, Inkpact have developed an intuitive and easy to use CRM platform that allows brands to send personalised, hand-written notes to their customers. An army of scribes, all with different life stories to tell (think ballet dancers, single parents and recovering patients) with legible and welcoming handwriting set to work producing the collateral, on branded stationery, in an unbelievably speedy timescale.
Inkpact get their clients message to places other marketing activities can’t reach; no spam mail, blind cc’s or “move to bin”. 58 per cent increase in repeat purchases, 99 per cent open rates and 2000 per cent ROI – have all been achieved through triggered handwritten notes across the customer journey, cutting through the noise to get brands in the hands of their customers and establishing real human connection at a time where we could not have been further apart.
Moving into lockdown one, most of Inkpact’s clients were B2B businesses that sent handwritten notes to the office addresses of their clients. However, with everyone working from home, they faced a challenge, yet discovered an incredible opportunity. Switching to a B2C model created a new pipeline of clients with a sometimes huge geographically spread customer base.
A good idea doesn’t stay quiet for long, founder and Forbes 30 under 30 entrepreneur, Charlotte Pearce signed up brands such as Sweaty Betty, John Lewis, Elvie and L’Occitane, leading Inkpact to be 26 per cent ahead of sales targets year-to-date. The change to the business model was clearly the right decision for both Inkpact and their new clients.
Through a team of 600+ creative freelancers (The Scribe Tribe) across the UK and US Inkpact have implemented a strong mission that finds value in personalisation and thinking human to human. Throughout the pandemic, Inkpact has grown not only its business but its workforce too. At a time when many find it difficult to get work, Inkpact provides scribes with extra income, a meaningful role, community and a sense of purpose, at a time where all these things matter more than ever.
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