Emarsys appoints  new CEO 

Emarsys has announced that Joanna Milliken, Head of SAP CX Marketing, will be stepping into the position of  Emarsys CEO from 1st October to scale Emarsys’ already exceptional growth since becoming an SAP company in November 2020. Alongside SAP, Emarsys can accelerate its ability to help brands achieve their business results, by leveraging customer data to engage across multiple channels.

With cross-functional experience in scaling sales, service and product, Milliken’s strength is customer success, and she brings a deep understanding of the CX landscape. Hired for her 20 years of industry expertise, including a history of growing technology companies to $2.5B, her personal commitment to the marketer’s success and experience working with the world’s leading brands and CMOs, adds to SAP’s customer-centricity.

While retaining world renowned brands such as Puma and Sky, a 10 per cent YOY increase in new customers to date, Emarsys’ growth is now set to accelerate, with SAP’s investment in resources across the business including sales, marketing, services, partnerships, and product.

Emarsys is hiring for its next phase of growth with multiple opportunities in areas of the business such as marketing, sales and partnerships in all corners of the globe including London, Berlin, Paris, Moscow, Vienna, Sydney, Singapore, Hong Kong and Indianapolis. Emarsys has already been bolstered by new hires including Meghann York, global head product marketing, marketing solutions, Emarsys and at Byron Pitney has joined SAP as head of engineering CX marketing cloud for North America. The last year has also seen the promotion of several executive team members, such as Grant Coleman to CRO and Shaffer Lovold, to head of revenue, North America, while Alex Timlin’s role at Emarsys has expanded to head of solution, Go to Market at SAP.

Commenting on her future role as Emarsys CEO, Joanna Milliken said: “It has been tremendously exciting to see the evolution of marketing, how marketers used to fight for a seat at the table but are now tasked with impacting the entire customer experience. This isn’t a task, it’s a privilege and I’m super motivated to partner with marketers on shaping their business to drive real outcomes in this critical time. That is why we at Emarsys are committed to giving power back to the marketer.”