Sanderson Design Group PLC has announced the online launch of a new brand, Archive by Sanderson Design, which will be sold from a dedicated brand website and also, from next month, through an exclusive retail partnership with Selfridges.
The new brand ‘reinterprets heritage designs in inventive compositions and elaborate colourways for a fashion-forward maximalist audience’ not currently served by the Company’s existing brands or youts to market according to the company. The first collection comprises a small capsule range of wallpapers, fabrics, cushions and lampshades plus a made to measure service for curtains, blinds and smaller items of furniture, all offered via the new website.
Lisa Montague, CEO commented: “We are excited to advance our strategy with this heritage-powered, innovative brand to bring the Company’s products to new and existing audiences with the overall objective of building customer awareness to drive sales.”
Share