Lily Ella, a fashion brand empowering women over 50 since 2013, has chosen Tapestry to steer their marketing team and develop a multichannel marketing strategy that will allow the brand to make the most of new growth opportunities.
With more channels in the Lily Ella marketing mix and customers engaging with channels in different ways, the brand realised they need to understand more about their customer to develop an effective marketing plan and allocate their marketing budget more wisely across the channels.
Simon Glover, Managing Director at Lily Ella, said: “By partnering with Tapestry, we get access to senior marketing expertise to help us execute efficient marketing strategies for growth. Their experience is particularly important to help us explore new opportunities and maximise our marketing spend across a range of channels”.
Robert Colquhoun, Co-founder and CEO at Tapestry, said: “Lily Ella has a loyal customer base and a clear vision for their brand and how they want to grow. We’re looking forward to working with the marketing team to build out a comprehensive marketing plan, as well as advising on channel strategies and tactics through test-and-learn programmes to support that plan.”
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