The Beachbody Company, Inc. (Beachbody) a subscription health and wellness company, has launched its MYX II bike, a commercial-grade and highly personalised indoor cycling experience. Staying true to its mission to deliver a studio-quality riding experience with a broad range of content, MYX bikes will feature industry-leading hardware upgrades and two unique digital fitness platforms from Beachbody on Demand (BOD) and Openfit.
“MYX started with the premise of offering the highest quality bike at a more affordable price,” said Heberto Calves, President of MYXfitness. “Now with access to Beachbody’s superior content machine, Super Trainers, and Openfit’s personalised fitness experience, we’re excited to help millions of people achieve their goals and lead healthy, fulfilling lives. By offering both Beachbody and Openfit experiences on the MYX complete home fitness system, we’re now able to provide alternatives to serve entire households and people at every level with differing personal preferences — from those looking for boutique-style training to those who prefer the electric energy of live classes, as well as all those who prefer the convenience of workouts on demand. And, by offering heart-rate based rides, our members have more ways to get real results than ever before.”
Following the recent merger, The Beachbody Company and its three brands – connected fitness brand MYXfitness™, the Beachbody on Demand® streaming platform and the live Openfit™ digital streaming platform – will introduce two distinct connected fitness experiences to the original MYX and new MYX II bikes that users can choose from based on their fitness preferences.
“I’m proud of the Beachbody reputation for delivering unprecedented in-home fitness innovations. But what we are offering on the MYX II touchscreen could be our boldest in two decades of creating fitness content,” said Carl Daikeler, co-founder, Chairman and CEO of The Beachbody Company. “Every time I see how colorful, immersive and exciting this live content is going to be, I’m reminded of the leap television made when it went from black and white to color. We’re about to see that same quantum leap of the indoor cycling experience on the MYX II bike, and it’s going to blow members’ minds!”
Share