Criteo names MD Western Europe

Criteo has announced the appointment of Nicolas Rieul as its managing director Western Europe.

He takes up this newly created position on top of his current role as managing director France. In his expanded remit, Rieul will oversee a team of highly talented country leaders across Europe with the aim to synchronise and further drive the commercial strategy of Criteo in the region.

Next to developing Criteo’s business, one of Rieul’s key focus areas will be driving awareness of what Criteo’s unique Commerce Media Platform can bring to marketers and media owners. At the same time, he’ll be creating and amplifying relationships within the media and advertising industry to further drive and promote important industry initiatives that support the open web ecosystem.

Nicolas Rieul, Managing Director & Industry Relations Western Europe at Criteo, said: “I’m excited to take this expanded role at such an exciting time for the company. Thanks to our technology, access to first-party data, people and innovative DNA, Criteo is perfectly positioned to help shape the future of digital advertising on the open web. But we know we can’t do this alone. I’ll be working closely with my team on identifying opportunities for the open internet while continuing to build trustful relationships within the industry.”