SportsShoes.com appoints non-executive director

International premium online running shoes, running clothing and outdoor gear retailer SportsShoes.com has appointed a former CEO of Asics EMEA as non-executive director. Alistair Cameron joins the business to help drive further growth by utilising more than 35 years’ experience gained working in senior positions for global retail brands.

At SportsShoes.com, Alistair will consult on supporting the company’s growth ambition and maximising partnership opportunities. He will also work closely with SportsShoes.com’s management team to further expanding its reach within Europe.

Established in 1982, SportsShoes.com offers customers more than 17,000 products from 149 global running and outdoor brands. From a running perspective, these include Asics, Nike, Adidas, Hoka and New Balance whilst in terms of outdoor they include Haglöfs, Mammut and Rab. In addition, the business often secures exclusive product launches from these world-leading brands and sells its products to customers located throughout the UK and the rest of the world.

Commenting on his appointment, Alistair said: “SportsShoes.com has built an exceptional global reputation for providing the best range of premium performance running and outdoor products in one place online. I have admired the company’s rapid but controlled growth over recent years and seen how it has intelligently evolved its proposition and continually enhanced its customer experience. SportsShoes.com is run by a highly capable and ambitious management team and I am looking forward to helping them realise the company’s ambitious growth plans.”

Alistair’s appointment follows soon after the company announced an increase in sales of 37 per cent to a record £92.2m for the year ended 28 February 2021. In addition, SportsShoes.com saw its EBITDA before non-recurring costs rise 118 per cent to £12.2m. Sales for the seven months from 1 March to 30 September 2021 have been reported by the company as broadly in line with last year’s performance.

SportsShoes.com managing director, Brett Bannister, said: “It is a real coup for us appoint someone as highly respected as Alistair is within our industry as a non-executive director. He has enormous experience in enabling growth at high-performance running and outdoor brands, while ensuring those businesses remain true to their core values. This will prove invaluable as we seek to further elevate and expand our premium SportsShoes.com brand proposition worldwide.”