Strong first half buoyed by DTC for Dr Martens


Strong first half buoyed by DTC for Dr Martens

Group revenues of £369.9 million have been posted by Dr Martens for the half-year to 30 September ’21, up from £318.2 million for the same period last year. Pre-tax profits were also up, by 46 per cent from £41.9 million to £61.3 million.

CEO Kenny Wilson said: “Our strong performance in the first half is testament to the strength of our business model, the under penetration of our brand globally, our agility in adapting to changing conditions and the passion and dedication of our people.

“We continue to take a long-term custodian approach to growing the brand, prioritising DTC channels and our seven priority markets.

“Our strong first-half performance, combined with the continued momentum in DTC trading into the second half, gives us confidence in achieving market expectations for the full year. I remain hugely excited about the growth potential of the Dr Martens brand.”

 

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